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Scarborough Gift Guide for Holiday Cheer
Everyone has someone on their list that’s difficult to shop for. This year as we head into the holiday season, Scarborough encourages shoppers to think about their gift recipients in terms of consumer...
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Convert Website Visits to In-Store Visits with Your Digital Presence
As the digital world makes online shopping more convenient, the brick and mortar retail industry can combine digital and in-store experiences to have an edge in providing a more personalized shopping...
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Sales Manager Toolkit: Show the Strengths of All Dayparts
Focusing on the strengths of traditionally stronger dayparts can lead to overlooking the strengths of those that appear to offer less reach. This edition of Scarborough’s Sales Manager Toolkit focuses...
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The Super Bowl of Brands
We know that the Super Bowl™ is television’s big night of the year, delivering a huge audience. We also know that the viewing of commercials is as much an American tradition as having beer and snacks...
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Madison Avenue Says “Thank You, Mom”
Procter & Gamble’s award-winning “Thank You, Mom” campaign is back, but it’s Madison Avenue who should be thanking moms. That’s because Moms* represent an atypical consumer group: adults who view...
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Millennials Like Fitness Served with Technology & Celebrity
CrossFit, P90X, HIIT, and Body Weight Training are just a few of the 2014 fitness trends for 2014, according to the American College of Sports Medicine. And America’s Millennials, defined by...
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Social & Mobile Critical to Country Radio Audience Development Among Millennials
As with anything, marketers frequently look to the habits of the youngest consumers to anticipate future trends. In Country Radio, this means developing rich social networking and mobile marketing...
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Coupon Clipping & America’s Grocery Shopping Habits
Scarborough examined America’s grocery bills, coupon usage, and the prevalence of consumers going online to grocery shop to see what consumers habits are in terms of spending and saving on groceries....
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Mobile Ad-Friendly Shoppers are Avid Readers of Newspaper Websites
As the emphasis on mobile advertising continues, Scarborough examined the 13 percent of U.S. adults who are Mobile Ad-Friendly Shoppers* to see how they are consuming news. This group makes up 13...
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More Americans Read Newspapers Than Own Dogs or Eat Pizza
More than half – 57 percent – of American adults read a printed newspaper during the past seven days. That’s greater than the percentage of adults who own a dog (38%), conduct online banking on a...
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